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2016 Summer Series Announcement!

Friday, May 20, 2016

2016 Summer Series

For the fourth year in a row, the Larimer SBDC is proud to announce our 2016 Summer Series! We're bringing you 6 unique workshops to make your Fridays over the summer just a little more productive. Join us Fridays from 12:00 - 1:30 for a light lunch and 90 minutes of great education for just $10. Click on any of the images below for more class information and to register!

     Carl Dierschow - Small Fish Business Coaching

Many leaders start a business because of their passion to make a better world. Perhaps you want to support artisans in Cambodia or farmers in Ecuador. Maybe you’re seeking to give jobs to veterans or handicapped in the community. Or to create a business model which is zero carbon emissions. Whatever your cause, let’s get some key insights into how to balance the difficult tradeoffs and create a thriving business for decades to come. In this session, we’ll see some inspiring examples from various industries and dig into their underlying success factors. Carl will introduce us to an approach which captures the balance between the “hard” and “soft” goals of the business, and the process of leading toward attainment of you particular vision.

     Tyler Brooks - Analytive

So you need a website, but don't have a budget to hire someone else to build it. No problem! We'll show you how to build your own website quickly with a small upfront investment. Why spend thousands of dollars when you can get most of what you need from a simple, low cost solution? We'll dig into some of the common platforms and help you get a website up and going quickly. We'll also discuss the role of your website in your overall marketing picture.

     Don Poe - People Productions

Everyone wants a viral video - but is that really the best solution for your company? How do you convert a 'Like' into an actual sale? This session will teach you easy strategies to help you make a video that will get your customers to find you and buy from you. We’ll have interactive exercises to help you apply the learning in your own business, so make sure you bring your tablet or smartphone!

     Emily Wilson - Innosphere

How can startups and small businesses start to form reporter relationships? What do you need to know about BizWest Media’s approach to coverage? Join BizWest Media reporter Joshua Lindenstein and Innosphere’s communication director Emily Wilson to talk about tips for reaching news organizations and learn best practices on public relations that you can start implementing right away.

     Mike Winchell - Learning Rx

Every business faces a daily, weekly, monthly and annual series of problems to be solved combined with a desire to improve to be the best they can be. Solve these problems and make the right improvements and you can achieve more profits and live with less stress. It is the American Dream in action. But in the trenches, the small business owner is constantly playing their own personal role of Robert Irvine in Restaurant Impossible. It seems like an impossible role. Yet here you are, the star of your own reality show trying to get the most out of your own business and live the dream. In this workshop we will explore some models for problem solving and improvement. These models can be used as the beginning of your framework for your annual business review or to solve your current biggest problem, whether you are trying to get back on track or trying to take it to the next level. Clearly you are the star of your show. Let’s see if we can help you feel like the director too.

Meribeth Lunn - Employer Solutions Group

Healthy organizations are characterized by minimal politics and confusion, high levels of productivity, morale, and low turnover. They are whole, consistent, and unified in their management, operations, and culture.

Five Technology Solutions That can Help You Grow and Protect Your Business in 2015

Monday, August 10, 2015
 

Friday, August 21, 2015

12:00 - 1:30 PM


Five key technologies that you should be using in 2015 to take your business to the next level:
  1. 1) Network Security & Data Backup -  Is your network and data really secure?
  2. 2) Customer Relationship Management (CRM)  - Are you nurturing your existing clients and bringing on new ones?
  3. 3) Social Media & Search Engine Optimization (SEO) – Can potential customers find you on the web? 
  4. 4) Client Service & Support Ticketing systems – Are your customers experiencing world class customer service? 
  5. 5) On Line Payments & Electronic Invoicing – Want to get paid faster?
You will walk away with an actionable game plan for evaluating how important these technologies are for your specific business.   The course will provide an outline for how to implement a solution that best fits your needs and at a price you can afford.   Technology doesn’t have to be complicated or expensive.  




Our event sponsor for this session is:

 

Customer Experience - The Umbrella to "Customer Service"

Monday, July 27, 2015


Friday, August 7, 2015

12:00 - 1:30 PM

"Business is a concept, people are the business." 

This is true for all business and when we really begin to appreciate that, the want for a positive experience can outweigh the need for the service. People gravitate toward what they enjoy and enjoyment is a simple concept. In this seminar I will offer you some very simple, cost-effective tips to create a positive experience that your customers will return to.

Justin Salisbury - Regional Operations Manager for Breeze Thru Car Wash. His routine responsibilities encompass organizational direction, people development, interviewing, maintenance and repair needs and overseeing company processes & procedures. He has a passion for finding success via others and currently has the opportunity to do so with over 70 people regularly. An outdoor enthusiast, if he can't be found at Breeze Thru, good luck tracking him down!




Getting Started - Grow and Manage Your Contact List

Monday, July 06, 2015



Friday, July 24, 2015 

12:00 - 1:30 pm

One of the greatest business assets in your online marketing arsenal is hands down your “list”.  Of course the center of the list is the way you collect the data along with the email addresses that are on it. How you get permission, manage it and get your target audience to remain on your list for the long haul. 

In this workshop we will show you how to create opt-ins for your website that lead straight to your Welcome Letter that goes out automatically. The tools you will learn will allow you to consistently engage with your targeted audience of customers and potential customers.  From there we will also talk about the top 15 ways to add people to your list with their permission including social media.

We want to open your mind in how to use email marketing beyond just sending out emails – to ensure engagement with your audience that grows and grows.

Cheri Ruskus, Master Certified Coach and Expert. Cheri has been successfully and consistently sending out her email, The Victory Letter, for 13 years every Monday morning.




HR - When You Don't Have an HR Department

Tuesday, June 23, 2015



Friday, June 10, 2015

12:00 pm - 1:30 pm


Are you stuck dealing with HR issues for your business? Then this seminar is for you. 
Moving from a corporate environment that provided all the resources imaginable to a small business “do it yourself” atmosphere, Courtney Berg, a certified HR professional with both HR and operations management experience, struggled with everything a small business HR department needs. She will teach you the 7 things you need to know to make HR easier. She also will cover the top HR rules that small business must live by to handle common HR issues. Courtney takes boring HR concepts, adds humor and practical experience to bring you information you will use the minute you leave the seminar.

Courtney Berg, SPHR, SHRM-SCP. Business humorist Courtney Berg turns typical HR and management content into fun learning experiences. She draws from her years of experience to bring boring employment concepts to life.


Building Your Business on a Deeper Purpose

Monday, August 18, 2014
You’ve been building up your business, delivering great products for your customers with great service. But what happened to those dreams you had when you first started out? You were eager to change the world and make a difference you’d be proud to leave as your legacy.

In this session, Carl Dierschow, Small Fish Business Coaching will help you focus on how to bring out your deeper values through a well-designed business. We’ll look at some inspiring examples, then work through a straightforward process which you’ll be able to customize to your exact situation. You’ll build that foundation for a strong, inspiring company!

"Many of us want to make a difference," says Carl, "but then we get swept away in the day-to-day busy-ness.  Weeks, months and years pass without making much progress on  what's truly important."

This workshop will help businesses engage in a process that brings them back into alignment with their values.

Join us for the final workshop of the Free Summer Series, August 22nd from 12-1:30 at the Larimer SBDC.  The event is free and open to the public, but registration is required.  Light snacks and refreshments will be provided and you are welcome to bring a lunch.

REGISTER

Carl Dierschow
Small Fish Business Coaching

Carl Dierschow is a member of Small Fish Business Coaching, located in Fort Collins. With over 15 years experience in business coaching for companies large and small, he helps business owners to create healthy, successful companies. Check out his website www.smallfish.us and his blog on this topic at www.valuesbasedbusiness.wordpress.com.

Converting Clicks to Customers

Monday, August 11, 2014

Is your website working for you?  Find out at this Friday's Free Summer Series Workshop, "Converting Clicks to Customers" from 12-1:30 at the Larimer Small Business Development Center (SBDC).

Let's face it, as a business owner there seems to be a disconnect between clicks on your website and customers engaging on your website. Learn the secrets of how to read your website analytics, understand critical design placement for your website, and be empowered to make intelligent decisions to increase your customer engagement on your website.

While the workshop is free and open to the public, registration is required.  Light snacks and refreshments will be provided and you are welcome to bring a lunch.

REGISTER

Reu Smith
rif Marketing

Reu Smith focuses on helping others achieve success in business by combining his passion for people and fun with his expertise in marketing, creativity, and coaching. His unique style of work uses wit and an innate understanding of his clients to create individualized strategies that represent the soul of each business. Through his years running rfi|Marketing, Reu has seen the good, the bad, and the ugly of marketing. He strives to bring each of his clients to the next level and knows that success is often a staircase instead of an escalator.

Raise Money, Build Community: Keys to a Successful Crowdfunding Campaign

Monday, August 04, 2014

Fundraising and collaboration has transformed. Today’s global community is interested now more than ever in helping build strong communities, empowering each other to achieve dreams, and lend a helping hand to meaningful activities and ideas – all of which are being conducted online.

This Friday, August 8th from 12-1:30, Kristin Golliher from WildRock Public Relations & Marketing and McCabe Callahan from Community Funded will share their insights and the key components for building a successful crowdfunding campaign.

Golliher explains, “Crowdfunding gives organizations the opportunity see their ideas or businesses come to fruition all with support from their community. At WildRock, we’ve loved being helping clients identify the ‘why’ behind their crowdfunding efforts and help them craft meaningful stories to build support and brand advocacy before, during and long after crowdfunding campaigns.”

Crowdfunding harnesses all of these ideas, giving companies, nonprofits, individuals and startups a way to personally ask for a helping hand and, in turn, giving supporters an opportunity to give backing to what they’re most passionate about.

“This isn’t about just funding creative projects anymore, which was the foundation for crowdfunding’s initial popularity. Crowdfunding opens a new world of possibility for anyone to make their 'it' a reality,” says McCabe.

Between industry growth projections rocketing into the triple-digit billions in the next five years, and the technology in development in crowdfunding platforms, McCabe sees limitless potential and global reach for Community Funded.

Join the Larimer SBDC, Community Funded and WildRock Public Relations & Marketing to learn the what, why and how behind successful crowdfunding campaigns.

While the event is free and open to the public, registration is required.
REGISTER

Kristin Golliher
Founder & CEO
WildRock Public Relations and Marketing

Recognized as a highly motivated entrepreneur, valued community leader and trusted industry expert, Kristin Golliher has a reputation for delivering impressive results in areas such as media relations, social media, tradeshows, events, promotions, copywriting and crowdfunding campaigns. Over the past ten years, Kristin has seen time and time again the most underutilized and misunderstood strategies in establishing a booming business were public relations and marketing. To address the needs of businesses struggling in those areas, she founded WildRock PR & Marketing in 2012.  Driven by a passion to help clients share their stories, WildRock has partnered with Community Funded to develop successful crowdfunding campaigns for clients.


McCabe Callahan
Founder, Executive Problem Solver
Community Funded


McCabe arrived at Community Funded in the most conceivably natural way: his dream to open a second Mugs location at the Oval was thwarted by a combination of economic uncertainty (during the recession) and your garden-variety small business owner struggles, but ultimately supported by volunteer regulars at the flagship Mugs location in Fort Collins. Mugs at the Oval became a reality because individuals in McCabe’s community irrefutably believed in his vision. The stars aligned and McCabe encountered the vision that gave Kickstarter its kick, and McCabe and Blue Hovatter started discussing how to translate the power that crowdfunding afforded the creative arts to the power of community. After months of plotting and adding Ryan Stover to the great-minds machine, the idea of Community Funded was born.

Foodies Rule the Fort! Panel Discussion on Bringing Food to Market

Monday, July 28, 2014

This Friday, August 1st from 12-1:30 our Summer Series Workshops features a panel of four Foodies that will share their experiences and lessons learned on bringing food to market.  While the session is free, registration is required.  

REGISTER

Do you have an idea for a restaurant? Do you want to start a farm? Do you have a great food product that you want to see on the shelves of grocery stores?

This is your opportunity to learn from those who have gone before you in the food venture. Hear their stories and ask your questions.

Panelists include:

Henry Mouton
General Manager Motherlove Herbal Company

Henry Mouton is a business management and operations executive with over 26 years of experience in the restaurant industry as COO/Sustainability Director for The Rio Grande Mexican Restaurants. After helping build the company to 7 locations, Henry left the company in late 2012 to pursue the study of sustainability through Cleantech Fellows Institute, and to provide startups with advisory and mentoring assistance through the SAGE program at Rocky Mountain Innoshere. His areas of focus are operations and management, organizational development, and strategic planning. Henry enjoys the outdoors through hiking, cycling, and snowboarding.


Michael Baute
Spring Kite Farm
Together, Meghan and Michael have over 8 years of experience growing organic and biodynamic vegetables on the Front Range. In early 2012, after months of seeking the perfect land, they connected with the Mead family to lease their family farm on South Taft Hill Road. So began Spring Kite Farm. With formal education in both Soil Science and Zoology, they manage the farm and the land in a way that builds resilience and increases fertility. They can be found at the Larimer County Farmers Market, at restaurants in Fort Collins (including Café Vino, Wild Boar, Jax Fish House, Restaurant 415, Spoons, and others), and also offer Community Supported Agriculture (CSA) shares.


Chris Feuille
White Buffalo Kitchen
Chris started WB Kitchen in 2012 with his wife Anna. Creating is what Chris enjoys best. Whether it be new recipes in the kitchen, making spreadsheets, or fumbling through the finances Chris always enjoys a new challenge to navigate. WB Kitchen is constantly evolving and Chris believes making decisions based upon facts, reasoning, and intuition is the best way to run his business. One of Chris’s goals for WB Kitchen is to impact foodies and entrepreneurs all over. Chris wants to show that businesses can succeed and be profitable while utilizing unconventional methods of operation. Really being clear about what you are doing is a constant idea that Chris is constantly returning to. Always remember why it is you set out upon this particular path and what it is you wish to accomplish. In his limited spare time Chris enjoys playing the violin and spending time out in the woods with his family.

Scott Hapner
Chef Happy’s Gourmet
Involved in the local food community in northern Colorado for over 14 years, most notably the last 6 years as an associate with the Northern Colorado Food Incubator (NCFI) and BeLocal. Through the NCFI, Scott has been involved with food business incubation and support for farms, restaurants, catering companies, and value-added food businesses, where they successfully created many food business development programs, seminars, events, and winter farmers markets that provide food business start-ups and existing local food businesses an environment to grow, network, and expand their market. As a chef by trade, he has spent over 17 years in the food and beverage industry working his way from the dish tank to a fine-dining chef. He has worked in casual and fine-dining restaurants in Charleston, SC and Fort Collins, CO; from steak houses and Italian restaurants to chalk-board menu cafes and upstairs to fine dining restaurants.

REGISTER and bring your questions.

Growing Your Business with the Power of Video

Monday, July 21, 2014

People love watching videos.

Plain and simple, videos can tell more of a story quicker than printed words. And, entertainment and emotion reach people. Forecasts across the board show a continual growth in internet video consumption which translate to your potential audience growing by leaps and bounds.

However, the numbers aren’t as important as what and why they’re watching it. Telling your company or product story will soon become the bedrock for most marketing web experiences. In this seminar, David Priest and Brenda Rundback of Shadow Play Films, Inc. will provide 10 great ways to use video to help you gain exposure and increase your traffic.  And, we will discuss how to make a good story and why effective storytelling is a key element to your branding, training, and marketing.

Based in northern Colorado, Shadow Play Films produces narrative films, documentaries, corporate messaging, commercials and marketing.  Their clients include film producers, manufacturing, marketers, service trades, artists, non-profits — anyone with a message to tell. Their projects are distributed locally, nationally, and internationally.

Says Priest, "We approach all projects with an entertainment value while keeping the content as the star of each production.  Many businesses are using video in new ways and we hope to share how to reach their customers through video in this workshop".

As part of the Larimer SBDC's Free Summer Series Workshop, this session will take place Friday, July 25th from 12:00-1:30.  While the session is free, registration is required.

Light snacks & refreshments will be provided. You are welcome to bring a lunch. If you are unable to attend, please call us at 970-498-9295 to give your spot to another attendee. Overflow parking is located behind the wooden fence.

REGISTER

 David Priest began his career in the 1980’s and continues to be a key player as director, editor and cameraman. Keeping on top of quality storytelling and messaging trends is equal to his attention to current technology.  

 

 

 

 

 

Brenda Rundback began in the production industry when she started working with David in 1987. She enjoys the logistical details of production and office management as well as painting a scene with light and shadows.

More information can be found at ShadowPlayFilms.com as well as IMDB.com.