SBDC Template

Blog

Health & Wellness Business - Funnel Vision

Monday, October 26, 2015

Health & Wellness Business - Funnel Vision

Tuesday, November 10, 2015

4:00 pm - 6:00 pm

Speaker: Reu Smith, Customer Acquisition Expert

Do you have all the pieces for a great marketing plan but don't know how to start putting them together? 
Funnel Vision will help you understand the right piece to use as your starting point, and how to put your marketing pieces into action to complete the entire marketing puzzle picture. We will discuss how to attract strangers to gain visitors, how to connect visitors into customers and how to delight customers into brand champions. 

Funnel Vision will help you decide when and how to use social media, call-to-action, blogs, newsletters, posts, tweets, pins, pluses. 

Funnel Vision is taught by an experienced and eccentric marketing agency owner who will keep your attention while laughing and learning. You will have serious fun at this event!

Thank you to our event sponsor:






Call For Instructors!

Tuesday, October 13, 2015

Do you have valuable knowledge or a particular set of skills you'd like to share with small business owners? The Larimer SBDC is seeking instructors to develop and teach new classes for the Larimer SBDC beginning in January 2016. We are entering our planning stages now, so please submit your ideas and contact information to:

Terri Donovan-Keirns
terri@larimersbdc.org
Program Coordinator|
Larimer SBDC

We're looking for classes that will be unique and challenging for our entrepreneurs. Volunteering to teach a class with the SBDC is a great way to share your expertise with new business owners and contribute to a more diverse economic community. Contact us today!

10+ Retail Holiday Boot Camp Takeaways

Tuesday, September 29, 2015
Our Small Business After Hours series is proving to be a hit! Nearly 30 people representing a wide variety of retail shops throughout Fort Collins attended our September 22nd event.

Alyson MacMullan of Peak Retail Group gave us some great takeaways for retailers to remember as they enter their holiday planning period.
1. Lay all your key dates from November through January (yes, January) on a physical calendar
• Sometimes you may see correlations on paper that aren’t obvious in a digital format.• Small Business Saturday is November 28th this year!
2. Determine your goals for the holiday season
• Do you want more sales in dollars or in transactions? Do you have targets for how much inventory you want to move? Are you aiming for less January markdowns?• If you don’t have data from last year to drive your goals, make sure you begin collecting it this year! What works? What doesn’t?
3. Pick a color pallet for your store displays and stick to it!  
• Highlight high margin inventory in your displays.• Hint: It doesn’t have to be red and green, in fact, your store’s brand colors work very well! 
4. Consider all elements for the in-store experience: Sights, sounds, smells 
• Offer extras like a free stocking stuffer, free gift wrapping and bounce back offers with every purchase.• Do everything you can to keep shopping stress-free and easy for your customers. 
5. Proper staffing is a challenge for retailers during the holidays
• Signs are your silent salespeople. Make them informative and interesting so customers can answer their own simple questions.• Arm your salespeople with mobile payment options so they can help customers avoid lines at the register.
6. Social media is your friend!
• Post every day! Use a planning/scheduling service like SnapRetail, Hootsuite or SproutSocial to help you plan out several days in one easy shot.• People love contests and flash sales, utilize these techniques!• An image is worth 1,000 posts. Show your staff decorating the store!
7. E-mail is your friend too, but be cautious
• Find an e-mail template and stick with it for the season. It will make your life easier and your customers will recognize your communications.• ONE offer per e-mail only, and keep it clean and concise. People are already stressed during the holidays, your communication should make it easy for them.
8. 12 Days of Christmas Promotions are very effective!
• Drive traffic into your store by offering serious discounts (50-75% off) on a high margin, highly stocked item each day.• These are top secret deals! Resist the urge to reveal the promos early. Pre-schedule deal communication to save yourself a headache.
9. Your merchandise assortment shouldn’t vary dramatically during the holidays; the majority of your stock should be tried and true items 
• NEVER run out of your top sellers, that’s a missed opportunity!• Don’t accept late deliveries from your vendors. Communicate clearly and directly when you need your merchandise by and if they can’t meet your deadlines, don’t accept deliveries.
10. Restock key items for January and mix up the look of your store

Sound like a lot of information? We assure you, this was only the tip of the iceberg! 

Thank you Alyson for all of the excellent information you provided!

If you’re a retailer and need help digesting and applying this information, we encourage you to schedule with a Larimer SBDC consultant now to help with planning out your holiday strategy!

Can You Shorten Your Selling Cycle?

Friday, April 24, 2015

Guest blog by Don Overcash of Sandler Training


Almost all salespeople will agree that the shorter the selling cycle, the better. 

Why? 

Because long selling cycles have two negative consequences:You’re less likely to be actively prospecting for new clients while you’re working on an existing opportunity. Consequently, your pipeline thins out, and if the deal you’re working on falls apart, you have fewer opportunities to fall back on. 

The longer you work on an opportunity, the more emotionally tied to it you become, and the more likely you are to make concessions (which typically eat into profits and your commission) to keep it “alive.”

What are the reasons for long selling cycles? 

For some salespeople, the amount of time it takes to secure an initial appointment with a prospect is excessive. For others, the amount of time spent defining and developing the opportunity is extreme. And for many, it’s the amount of time it takes to secure a decision after submitting a proposal of making a presentation that stretches the selling cycle beyond reasonable limits.

What can you do to close sales more quickly? 

Here are five specific strategies to shorten your selling cycle:
- Don’t start the cycle unless there is a compelling reason to do so.
- Call at the top.
- Deal with potential roadblocks early in the process.
- Disqualify opportunities as soon as possible.
- Obtain firm commitments. 

If you start with the right people…for the right reasons, deal with potential problems in the early stages of the process, rigorously qualify opportunities, and ensure that you and your prospects are on the same page at each stage of the process, you’ll be able to complete the selling process in a shorter period of time…which in turn means more sale.

To learn more about these fives specific strategies register today for the upcoming classes, "Establishing and Maintaining Relationships" and "It Is All About Qualifying", led by Sandler Training for the Larimer SBDC. The classes are $40 each or we are offering special pricing of both for $60.