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2016 Summer Series Announcement!

Friday, May 20, 2016

2016 Summer Series

For the fourth year in a row, the Larimer SBDC is proud to announce our 2016 Summer Series! We're bringing you 6 unique workshops to make your Fridays over the summer just a little more productive. Join us Fridays from 12:00 - 1:30 for a light lunch and 90 minutes of great education for just $10. Click on any of the images below for more class information and to register!

     Carl Dierschow - Small Fish Business Coaching

Many leaders start a business because of their passion to make a better world. Perhaps you want to support artisans in Cambodia or farmers in Ecuador. Maybe you’re seeking to give jobs to veterans or handicapped in the community. Or to create a business model which is zero carbon emissions. Whatever your cause, let’s get some key insights into how to balance the difficult tradeoffs and create a thriving business for decades to come. In this session, we’ll see some inspiring examples from various industries and dig into their underlying success factors. Carl will introduce us to an approach which captures the balance between the “hard” and “soft” goals of the business, and the process of leading toward attainment of you particular vision.

     Tyler Brooks - Analytive

So you need a website, but don't have a budget to hire someone else to build it. No problem! We'll show you how to build your own website quickly with a small upfront investment. Why spend thousands of dollars when you can get most of what you need from a simple, low cost solution? We'll dig into some of the common platforms and help you get a website up and going quickly. We'll also discuss the role of your website in your overall marketing picture.

     Don Poe - People Productions

Everyone wants a viral video - but is that really the best solution for your company? How do you convert a 'Like' into an actual sale? This session will teach you easy strategies to help you make a video that will get your customers to find you and buy from you. We’ll have interactive exercises to help you apply the learning in your own business, so make sure you bring your tablet or smartphone!

     Emily Wilson - Innosphere

How can startups and small businesses start to form reporter relationships? What do you need to know about BizWest Media’s approach to coverage? Join BizWest Media reporter Joshua Lindenstein and Innosphere’s communication director Emily Wilson to talk about tips for reaching news organizations and learn best practices on public relations that you can start implementing right away.

     Mike Winchell - Learning Rx

Every business faces a daily, weekly, monthly and annual series of problems to be solved combined with a desire to improve to be the best they can be. Solve these problems and make the right improvements and you can achieve more profits and live with less stress. It is the American Dream in action. But in the trenches, the small business owner is constantly playing their own personal role of Robert Irvine in Restaurant Impossible. It seems like an impossible role. Yet here you are, the star of your own reality show trying to get the most out of your own business and live the dream. In this workshop we will explore some models for problem solving and improvement. These models can be used as the beginning of your framework for your annual business review or to solve your current biggest problem, whether you are trying to get back on track or trying to take it to the next level. Clearly you are the star of your show. Let’s see if we can help you feel like the director too.

Meribeth Lunn - Employer Solutions Group

Healthy organizations are characterized by minimal politics and confusion, high levels of productivity, morale, and low turnover. They are whole, consistent, and unified in their management, operations, and culture.

Call For Instructors!

Tuesday, October 13, 2015

Do you have valuable knowledge or a particular set of skills you'd like to share with small business owners? The Larimer SBDC is seeking instructors to develop and teach new classes for the Larimer SBDC beginning in January 2016. We are entering our planning stages now, so please submit your ideas and contact information to:

Terri Donovan-Keirns
terri@larimersbdc.org
Program Coordinator|
Larimer SBDC

We're looking for classes that will be unique and challenging for our entrepreneurs. Volunteering to teach a class with the SBDC is a great way to share your expertise with new business owners and contribute to a more diverse economic community. Contact us today!

Can You Shorten Your Selling Cycle?

Friday, April 24, 2015

Guest blog by Don Overcash of Sandler Training


Almost all salespeople will agree that the shorter the selling cycle, the better. 

Why? 

Because long selling cycles have two negative consequences:You’re less likely to be actively prospecting for new clients while you’re working on an existing opportunity. Consequently, your pipeline thins out, and if the deal you’re working on falls apart, you have fewer opportunities to fall back on. 

The longer you work on an opportunity, the more emotionally tied to it you become, and the more likely you are to make concessions (which typically eat into profits and your commission) to keep it “alive.”

What are the reasons for long selling cycles? 

For some salespeople, the amount of time it takes to secure an initial appointment with a prospect is excessive. For others, the amount of time spent defining and developing the opportunity is extreme. And for many, it’s the amount of time it takes to secure a decision after submitting a proposal of making a presentation that stretches the selling cycle beyond reasonable limits.

What can you do to close sales more quickly? 

Here are five specific strategies to shorten your selling cycle:
- Don’t start the cycle unless there is a compelling reason to do so.
- Call at the top.
- Deal with potential roadblocks early in the process.
- Disqualify opportunities as soon as possible.
- Obtain firm commitments. 

If you start with the right people…for the right reasons, deal with potential problems in the early stages of the process, rigorously qualify opportunities, and ensure that you and your prospects are on the same page at each stage of the process, you’ll be able to complete the selling process in a shorter period of time…which in turn means more sale.

To learn more about these fives specific strategies register today for the upcoming classes, "Establishing and Maintaining Relationships" and "It Is All About Qualifying", led by Sandler Training for the Larimer SBDC. The classes are $40 each or we are offering special pricing of both for $60.

Upcoming Estes Park Workshop: Google Analytics

Tuesday, April 14, 2015

Learn the Power of Google Analytics for your Business


The Estes Valley Library and the Estes Park Economic Development Corporation (Estes Park EDC) are partnering with the Larimer Small Business Development Center (Larimer SBDC) for a special workshop titled “Google Analytics” to be held Wednesday, April 22 from 6:00 to 8:00 pm.

Google offers a comprehensive package of analytics tools offered for free, but leveraging these tools for your business can be intimidating and overwhelming. Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones.

In this workshop, Reu Smith of The Marketing Lab will cover how to use Google Analytics to: 
     • Read and set up analytics reports
     • Evaluate the information you read in the report
     • Change your site to see improvements in your ranking
     • Gain insider tips, tricks, and practices 

To take full advantage of all this workshop has to offer, please sign up for a free Google Analytics account at www.google.com/analytics. 

Come learn from a pro how to harness the powerful tools available to get your search results to where they should be, #1!

There is a registration fee of $30. Register by following this link and please call 970-498-9295 to pre-pay. A 48-hour notice of cancellation is required for a refund.

New Trainers for 2015!

Monday, December 22, 2014

As part of our ongoing efforts to provide top-quality training to our business community, in 2015 we will have several new trainers coming on board with the Larimer SBDC. Here's who we have joining our team:

Don Overcash

Don's extensive knowledge of sales and training techniques will be put to use in several sales classes throughout 2015, the first of which is No Guts, No Gain! coming up on February 12th. Make sure to sign up and learn how you can take the sales team for your business to the next level!



Linda's experience in banking and accounting will be put to use in our upcoming Basics of Bookkeeping class. Her passion to help small businesses with their accounting and office organization needs is a perfect fit for this class that will help you get organized and gain a firmer grasp on your small business bookkeeping needs.



If you're looking to add video marketing to your company's marketing plan, Logan will be leading a must-attend class for you! As owner of V3 Media Marketing, he has learned what it takes to be successful with video marketing. Attend Video Marketing for Business on February 24th and walk away with your first short video for your business, along with the knowledge of how to create and edit effective business videos.

In summer 2015, keep your eyes open for our annual Summer Series that will feature special, one-time trainings from other unique, engaging speakers from throughout the community. Sign up for our newsletter to stay in-the-know on our upcoming classes and special events, as well as helpful reminders for business owners.

Here's to a successful 2015!