With the business plan complete, a new name in place, and investors on board, Jones purchased brewing equipment and leased space from another craft brewer and set up a contract brewing agreement. Initial efforts focused on the basics - creating great beer, selling kegs, building cash flow, and purchasing ingredients for the next batch to be brewed.
Meanwhile, Jones, his wife, Cathy, and dad, Bob, were scouting locations to open their own brewing facility and tasting room. They found a spot in Old Town Fort Collins in late 2010 that needed some TLC, and worked for six months to prepare the space for their June opening. "Our location, along College Avenue and near Old Town Square, is great. We really benefit from all the existing foot traffic in the area."
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